Going beyond email campaign
In the last 3 weeks, we have identified the marketing project ideas, identified our team members and roles, looked at the business model, identified MVP (minimum viable product), Customer segments etc. Then we started to prepare our first mail campaign. In preparation of the mail campaign, we started collecting data (email lists). Hopefully learned something about a professional marketing tool, "MailChimp". Some of us were successful in sending test mail messages through MailChimp test campaign.
Now we need to expand our marketing horizon. For digital marketing, your email message is just to attract the prospect to your real marketing message which will be on your website with full details. All details about your product can not be given in the email message. Nobody has time to read very long messages. Therefore, the email should be very short and must direct those interested in knowing more to go to your most informative website.
Building your website is some effort and some expense as well. But to do the same job real quick with no expense, you can create a blog site. Blog is also a website but you may not own the domain where it is published. Building a blog is comparatively, very easy. Anyone with little technical aptitude can build a blog within hours.
This Saturday, 26th, we will review some features of blogging. Following week, you will create a blog for your marketing project.
Next, it is very important that you are able to measure how successful are your marketing efforts. For this purpose, you need to know how many prospects visited your site, how many downloaded your product literature and how many gave their email contacts to receive your communication in future.
To get such analytical measures, we need to set up Google Analytics or such similar tools. Santosh Pandagale, our digital marketing expert, will explain on Saturday, 26th, how to set up Google Analytics and analyse the data generated. You will need this data to fill in your weekly marketing report, for which already a template is emailed to you today.
For regular updates on the course keep visiting this blog
